Summary:

In this episode of The Breach Room, Lu interviews Brandie Kayser, the CTO of Rochester IT Business Solutions. They discuss Brandie's journey into cybersecurity, the importance of proactive measures for small to medium-sized businesses, and the critical role of employee training in preventing cyber threats. Brandie shares insights on marketing strategies for cybersecurity firms, the evolving landscape of cybersecurity threats, and the future of fractional CTO roles in organizations. The conversation emphasizes the need for businesses to be vigilant and proactive in their cybersecurity efforts.

Takeaways:

Brandie Kayser is the CTO of Rochester IT Business Solutions.
Cybersecurity is crucial for small to medium-sized businesses.
Proactivity in cybersecurity is better than reacting to breaches.
Employee training is essential to prevent cyber threats.
Hacking as a service is a growing concern.
Businesses need to have multiple layers of cybersecurity.
The perception that small businesses are safe from hackers is a myth.
Cybersecurity insurance should be preceded by an audit.
Brandie's journey reflects resilience and adaptability in her career.
The future of cybersecurity includes more fractional roles for experts.

Soundbites

"I am their queen in the nerd world."
"You're too small to be hacked."
"Hacking as a service is a real threat."

00:00
Introduction to Cybersecurity and Business Growth
02:02
Brandy Kayser's Journey in Cybersecurity
05:24
The Role of a CTO in Cybersecurity
08:32
Marketing Strategies for Cybersecurity Firms
12:11
Understanding Cybersecurity Threats
15:30
Proactive Cybersecurity Measures
18:54
The Future of Cybersecurity Services
22:21
Advice for Entrepreneurs in Tech